Activision Blizzard announces a massive advertising campaign for Modern Warfare 2
- Game: Call of Duty: Modern Warfare 2
- Posted by boghdunn on 24-Jun-2009 19:23
Activision Blizzard announced their intention to make of FPS Call of Duty: Modern Warfare 2 the grandest launch of an entertainment product in history. The company would like to break records attained by games such as Grand Theft Auto IV, which sold 3.6 million copies in the first day after launch.
In an interview with AdAge magazine, Brad Jakeman, Activision chief Creative Officer, said that: “The strategic objective is not to just run advertising on day one and say, 'Go to a retailer and buy the game,' but it is to really start building a movement and start broadening the audience for beyond a core gamer audience."
Call of Duty: Modern Warfare 2 will be launched on November 10, 2009.
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Activision Blizzard announces a massive advertising campaign for Modern Warfare 2
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